{"id":3364,"date":"2024-08-21T16:39:30","date_gmt":"2024-08-21T14:39:30","guid":{"rendered":"https:\/\/hubdespossibles.org\/podcast-2040-im-going-7-circular-economy-from-waste-to-watch\/"},"modified":"2025-06-17T08:07:59","modified_gmt":"2025-06-17T06:07:59","slug":"podcast-2040-im-going-7-circular-economy-from-waste-to-watch","status":"publish","type":"post","link":"https:\/\/hubdespossibles.org\/en\/podcast-2040-im-going-7-circular-economy-from-waste-to-watch\/","title":{"rendered":"Podcast \u201c2040, I&#8217;m going!\u201d #8 &#8211; Circular economy: from waste to watch"},"content":{"rendered":"\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<iframe name=\"Ausha Podcast Player\" frameborder=\"0\" loading=\"lazy\" id=\"ausha-Dz2j\" height=\"220\" style=\"border: none; width:100%; height:220px\" src=\"https:\/\/player.ausha.co\/?showId=J2Z1EI8Rn0zP&#038;color=%231d7f8f&#038;podcastId=w0W5aCP5jpeN&#038;v=3&#038;playerId=ausha-Dz2j\"><\/iframe><script src=\"https:\/\/player.ausha.co\/ausha-player.js\"><\/script>\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>\ud83d\udc49 Subscribe or listen on <a href=\"https:\/\/open.spotify.com\/show\/2h6BPLUuFeUSYTRfRpfjCA\">Spotify<\/a>, <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/2040-jy-vais\/id1733103614\">applepodcast<\/a>, <a href=\"https:\/\/www.deezer.com\/show\/1000713022\">deezer <\/a>, <a href=\"https:\/\/podcastaddict.com\/podcast\/2040-j-y-vais\/4982407\">podcast addict<\/a> or <a href=\"https:\/\/www.youtube.com\/@Hubdespossibles\">Youtube<\/a><\/p>\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Recovered grape skins to make plant-based textiles; mushrooms and hemp to create packaging; recycled stainless steel to create new casings.<\/p>\n\n<p>Welcome to the world of ID Gen\u00e8ve watches. A company that reinvents the Swiss watchmaking tradition to combine elegance with planetary limits.<\/p>\n\n<p>In this seventh episode of the &#8220;2040 j&#8217;y vais!&#8221; podcast, I&#8217;m particularly pleased to talk to you about the circular economy. A fast-growing field that has the potential to transform the way we think about, manufacture and buy everyday objects, so as to stop depleting the planet.<\/p>\n\n<p>We&#8217;ll be exploring in the company of..:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Nicolas Freudiger, who will tell us about the IDGeneve adventure he co-founded with two colleagues<\/li>\n\n\n\n<li>Dunia Brunner, a researcher at the University of Lausanne , who published the book &#8220;l&#8217;\u00e9conomie circulaire. Acting for a sustainable Switzerland&#8221;.<\/li>\n<\/ul>\n\n<p>And as always, we&#8217;ll end with a trip into the future, to 2040, to imagine what circular entrepreneurship will look like, if we deploy its full potential. &#8220;2040 j&#8217;y vais!&#8221;, a podcast proposed by Chantal Peyer.<\/p>\n\n<p><\/p>\n\n<p>Interview: Chantal Peyer<br\/>Production: Aline Blanchard<\/p>\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>A few images from ID Gen\u00e8ve<\/p>\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"480\" data-id=\"2929\" src=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/bureauID-Geneve.jpg\" alt=\"\" class=\"wp-image-2929\" srcset=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/bureauID-Geneve.jpg 640w, https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/bureauID-Geneve-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Raw materials on display at the office<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"640\" height=\"480\" data-id=\"2933\" src=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/bureaux-partages.jpg\" alt=\"\" class=\"wp-image-2933\" srcset=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/bureaux-partages.jpg 640w, https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/bureaux-partages-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">ID Gen\u00e8ve offices<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"620\" height=\"640\" data-id=\"2935\" src=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/Nicolas-Freudiger.jpg\" alt=\"\" class=\"wp-image-2935\" srcset=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/Nicolas-Freudiger.jpg 620w, https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/Nicolas-Freudiger-291x300.jpg 291w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><figcaption class=\"wp-element-caption\">Nicolas Freudiger<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" data-id=\"2931\" src=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/montre-sous-verre.jpg\" alt=\"\" class=\"wp-image-2931\" srcset=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/montre-sous-verre.jpg 640w, https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/montre-sous-verre-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" data-id=\"2945\" src=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/raisons.jpg\" alt=\"\" class=\"wp-image-2945\" srcset=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/raisons.jpg 640w, https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/raisons-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Grape skins to make bracelets<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" data-id=\"2937\" src=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/emballage-en-algues-rotated.jpg\" alt=\"\" class=\"wp-image-2937\" srcset=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/emballage-en-algues-rotated.jpg 480w, https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/emballage-en-algues-225x300.jpg 225w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><figcaption class=\"wp-element-caption\">Water-soluble algae packaging.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" data-id=\"2939\" src=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/emballage-en-mycellium.jpg\" alt=\"\" class=\"wp-image-2939\" srcset=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/emballage-en-mycellium.jpg 640w, https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/emballage-en-mycellium-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Mycellium packaging<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" data-id=\"2941\" src=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/pannaterre-1024x678.webp\" alt=\"\" class=\"wp-image-2941\" srcset=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/pannaterre-1024x678.webp 1024w, https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/pannaterre-300x199.webp 300w, https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/pannaterre-768x508.webp 768w, https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/pannaterre.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The raw material melted by panatere  <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" data-id=\"2943\" src=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/recyclage.jpg\" alt=\"\" class=\"wp-image-2943\" srcset=\"https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/recyclage.jpg 225w, https:\/\/hubdespossibles.org\/wp-content\/uploads\/2024\/08\/recyclage-150x150.jpg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure>\n<\/figure>\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>References<\/strong><br\/>&#8211; the <a href=\"https:\/\/fr.idwatch.ch\/\">ID Gen\u00e8ve<\/a> company<br\/>&#8211; the <a href=\"https:\/\/www.panatere.com\/en\/\">panatere<\/a> company, ID Gen\u00e8ve&#8217;s partner, which received the Swiss Ethics Award 2024<br\/>&#8211; <a href=\"https:\/\/www.sanudurabilitas.ch\/economie-circulaire\/\">sanu durabilitas<\/a> &#8216; circular economy page<br\/>&#8211; <a href=\"https:\/\/www.cetransition.ch\/\">circular economy transition <\/a>the Swiss circular economy network<br\/>&#8211; the<a href=\"https:\/\/lausanne.impacthub.net\/en\/\"> Impacts hub Lausanne<\/a> and <a href=\"https:\/\/geneva.impacthub.net\/\">Impact hub Geneva<\/a>, which offer incubation programs for circular start-ups<br\/>&#8211; <a href=\"https:\/\/www.ellenmacarthurfoundation.org\/\">Ellen MacArthur&#8217;s circular economy foundation <\/a><br\/><\/p>\n\n<p><strong>To find out more<\/strong>: <strong>recommendations from Payot booksellers<\/strong><br\/>Want to know more about this topic? Here are the recommendations of Kathleen, bookseller at Payot Rive Gauche, Geneva:<br\/>&#8211; L&#8217;\u00e9conomie circulaire &#8211; Agir pour une Suisse durable, Dunia Brunner, Nils Moussu, 2023.<br\/>&#8211; L&#8217;\u00e9conomie circulaire, Aggeri, Franck, 2023.<br\/>&#8211; Croissance soutenable? La soci\u00e9t\u00e9 au d\u00e9fi de l&#8217;\u00e9conomie cirulaire, Grosse, Fran\u00e7ois, 2023.<br\/>&#8211; Activating the circular economy, Buttin, Nicolas; Saffre, Brieuc, 2015, \u00e9ditions Eyrolle.<\/p>\n\n<p><\/p>\n\n<p><strong>Support<\/strong><br\/>The podcast &#8220;2040, j&#8217;y vais!&#8221; is made possible thanks to the support of the Giovannini Foundation, the canton of Vaud, the city of Fribourg, the city of Meyrin, HEKS, One Planet Lab and Services Industriels de Gen\u00e8ve. We would also like to thank our distribution partners: the Impact Hub Lausanne-Geneva, the Swiss Business Federation and sanu. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>An episode with Nicolas Freudiger, a passionate and exciting entrepreneur who co-created IDGen\u00e8ve watches, and Dunia Brunner, researcher at the University of Lausanne and author of the book &#8220;l&#8217;\u00e9conomie circulaire. Acting for a sustainable Switzerland&#8221;.<\/p>\n","protected":false},"author":3,"featured_media":2952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[47],"class_list":["post-3364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-en","tag-podcast-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast \u201c2040, I&#039;m going!\u201d #8 - Circular economy: from waste to watch - Hub Des Possibles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hubdespossibles.org\/en\/podcast-2040-im-going-7-circular-economy-from-waste-to-watch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast \u201c2040, I&#039;m going!\u201d #8 - Circular economy: from waste to watch - Hub Des Possibles\" \/>\n<meta property=\"og:description\" content=\"An episode with Nicolas Freudiger, a passionate and exciting entrepreneur who co-created IDGen\u00e8ve watches, and Dunia Brunner, researcher at the University of Lausanne and author of the book &quot;l&#039;\u00e9conomie circulaire. 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