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Recovered grape skins to make plant-based textiles; mushrooms and hemp to create packaging; recycled stainless steel to create new casings.

Welcome to the world of ID Genève watches. A company that reinvents the Swiss watchmaking tradition to combine elegance with planetary limits.

In this seventh episode of the “2040 j’y vais!” podcast, I’m particularly pleased to talk to you about the circular economy. A fast-growing field that has the potential to transform the way we think about, manufacture and buy everyday objects, so as to stop depleting the planet.

We’ll be exploring in the company of..:

• Nicolas Freudiger, who will tell us about the IDGeneve adventure he co-founded with two colleagues
• Dunia Brunner, a researcher at the University of Lausanne , who published the book “l’économie circulaire. Acting for a sustainable Switzerland”.

And as always, we’ll end with a trip into the future, to 2040, to imagine what circular entrepreneurship will look like, if we deploy its full potential. “2040 j’y vais!”, a podcast proposed by Chantal Peyer.

Interview: Chantal Peyer
Production: Aline Blanchard

A few images from ID Genève

References
– the ID Genève company
– the panatere company, ID Genève’s partner, which received the Swiss Ethics Award 2024
– sanu durabilitas ‘ circular economy page
– circular economy transition the Swiss circular economy network
– the Impacts hub Lausanne and Impact hub Geneva, which offer incubation programs for circular start-ups
– Ellen MacArthur’s circular economy foundation

To find out more: recommendations from Payot booksellers
Want to know more about this topic? Here are the recommendations of Kathleen, bookseller at Payot Rive Gauche, Geneva:
– L’économie circulaire – Agir pour une Suisse durable, Dunia Brunner, Nils Moussu, 2023.
– L’économie circulaire, Aggeri, Franck, 2023.
– Croissance soutenable? La société au défi de l’économie cirulaire, Grosse, François, 2023.
– Activating the circular economy, Buttin, Nicolas; Saffre, Brieuc, 2015, éditions Eyrolle.

Support
The podcast “2040, j’y vais!” is made possible thanks to the support of the Giovannini Foundation, the canton of Vaud, the city of Fribourg, the city of Meyrin, HEKS, One Planet Lab and Services Industriels de Genève. We would also like to thank our distribution partners: the Impact Hub Lausanne-Geneva, the Swiss Business Federation and sanu.